WHY Monochromatic?

Blurs are trendy in photography because they evoke emotion, convey movement, and add an artistic layer to imagery that sharp focus often cannot. The intentional use of blur—whether through motion, shallow depth of field, or creative techniques like panning—draws viewers into the story of an image, offering a sense of dynamism or mystery. This trend is fueled by a growing appreciation for abstract and painterly aesthetics, where imperfections become a form of expression.

Techniques such as subject motion blur, zoom blurs, or panning can produce stunning results that showcase movement, speed, or a dreamlike quality. For instance, abstract blurs, achieved by moving the camera or using specific lenses like Lensbaby, create unique visual effects that can feel immersive and poetic. Moreover, blurs are often used to simplify a scene, focusing the viewer's attention on key elements while leaving the rest to imagination​.

This creative approach aligns perfectly with modern photography's push toward experimentation and storytelling, where technical perfection is often traded for emotional resonance.